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The retailer’s first Ulta Beauty Roster is a collective of professional female athletes who embody confidence and resilience in and beyond the game.
February 9, 2026
By: Lianna Albrizio
Associate Editor
Ulta Beauty is betting big on women’s sports. The retailer introduced its Ulta Beauty Roster, a collective of professional female athletes who embody confidence and resilience in and beyond the game. In honor of National Girls and Women in Sports Day, held on Feb. 4, Ulta Beauty says it’s reinforcing its commitment to help girls stay in the game by uniting these accomplished women as role models, dedicated to creating a future where young women feel empowered to unlock their potential. ...
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